Often passing the labels in the backs of your neck, do you wonder why it ended up in your shopping bag in the first place?
Unless you ID the brand before you look at the price and the obvious style, your purchase significantly resembles a perfect sell from a marketing gurus perspective because we style and marketing geniuses try to rely less on the job of a retailer than the package.  For little over the last ten years, women in their 20's and 30's were not satisfied with the television ads and magazine promotions we were used to looking at.  With the advent of the internet, young designers could illustrate and design their own and easily manufacture their labels overseas as the bigger fashion houses they work under.  Cut to, 2008, we are flooded with new designers with cool logos and labels.  Though, as easily as you return to your favorite Bloomies' boutique, there is yet another label you have to have.  Unfortunately designers are swinging by the pendulum trying to gain approval from the strict criteria of the buyers requests, saddening their loyal customers.  Its tough to keep yourself available to the masses let alone original. If you have a label you want to design and you have already tried your hand at selling your goods to a major retailer, my suggestion would be to keep four labels on the stoop and reintroduce yourself to that buyer with every new label in toe.  Meanwhile, keep styling yourself and the celebrities buddies on the rise, and surely we would all get picked up again.